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This is an open Member’s only discussion to debate our acceptance of sponsorship from Valeant Pharmaceuticals.

A few of the issues raised include their advertising practices for Jublia:

  • Ad campaigns which they do not mention that they are from Jublia.
  • Psychological shaming strategies in their ads.
  • Representations of efficacy which are per toe not per patient… so even a 15% success rate (vs placebo for complete cure) represents a failure rate of 85% . This is x2 if 2 toes are treated… i.e. 170% chance that 1 of two toes will not be cured.
  • I have attached an article about the economics of this medication.
  • Does this product fall below your standard of care?

Concerns were also raised about their predatory pricing of other medications such as Syprine – a drug which used to be dollars a pill until Valeant purchased it and without any new research increased the price to $300,000 per year. This is not a type error:  Many references include https://www.bloomberg.com/view/articles/2017-04-18/valeant-drug-company-benevolence-and-the-silence-of-the-sick.

Netflix also has a one-hour documentary on Valeant. Dirty Money Season 1 Episode 3: “Drug Short”.

Respectfully submitted by Dr. Adam Zanbilowicz, DPM (BC)

 

Please provide your comments, concerns, feedback on this issue. Please scroll down to add your comment.

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5 thoughts on “Advertising Criteria | Member discussion

  1. I am looking forward to reading our members comments on this topic

  2. I would like our membership to engage Dr. Zanbilowicz on this topic. I have viewed the documentary and can see some of his concern. I am wondering if our small organization should sacrifice the sponsorship received from Valeant?

    J Hill, DPM

  3. Brendan Bennett November 6, 2018 at 3:38 pm

    Greetings.
    I also agree that a line should be drawn where principle trumps profit/sponsorship. The difficulty is placing the line. I hope more members contribute to this discussion.

    1. I am looking forward to more participation as well.

  4. Brendan Bennett March 27, 2020 at 9:25 am

    Testing to see if this starts a new thread.

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